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Dog Camp

 
Graphic Design

DogCamp is a community-driven dog training school focused on positive reinforcement. I created a full brand identity, including a gamified tier structure, tailored tone of voice and visuals, helping transform their presence across digital and physical touchpoints.

Client

Dog Camp

School Project

Etic

The logo captures DogCamp’s essence. Structured, approachable, and built on trust. A playful type-led mark with balanced geometry, it reflects both discipline and joy.
The cropped paw becomes more than a symbol, it’s a modular design tool. This pattern system anchors layouts, guides attention, and adds warmth and motion across every touchpoint.
Growing, paw after paw. Growing, paw after paw.
Growing, paw after paw. Growing, paw after paw.

A colour-coded tiering system (Dino, Advanced and Ultra) gamifies progress and empowers clients. It adds clarity, motivation, and a sense of achievement to every step of the training journey.

An identity that learns, grows, and wags.

Through colour-coded tiers, paw print geometry, and a positive tone of voice, the brand captures DogCamp’s mission: building lasting bonds between dogs and their humans.

Hey Diogo,
My name is 
and I have project in 
Let's chat!
Hey Diogo,
My name is 
Name
 and I have project in 
Project
. 
Email me at 
Email
.
Let's chat!
Got it. I’ll get back to you asap! ✅
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Loures Shopping

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wow! feels great to be creative. 🚀